Cat

SINCE CATS ALWAYS GET THEIR WAY,
WE DECIDED TO PUT THEM TO WORK.

Cats are notoriously fussy when it comes to their food. And it isn’t just to test your patience. It’s biological. Cats are true carnivores. As such, nature demands they eat a diet based on animal proteins to thrive. That’s why our Physiologically Correct™ recipes always start with meats rich in complete proteins as the main ingredient. But it wouldn’t matter how nutritious our food is if your cat won’t eat it, so we tailor the taste of our recipes based on actual feline feedback to ensure it’s equally delicious. When we say our food is Co-Created by Cats, it isn’t just a slogan, it’s the secret to everything we make.

As we all know, cats are very particular about what they eat. And not just from a nutritional standpoint. If they don’t love the taste of something, they simply won’t eat it. So, to get the flavor of our recipes just right, we turned to the experts: actual cats.

By co-creating our recipes with the cats who enjoy them, we learned that while some felines love their Boneless Chicken in Gravy with Sweet Potatoes, others enjoy Chicken with a flavorful helping of Duck, or even Anchovies. While other cats have more pescetarian tastes, and prefer their bowls filled with fish, like quality Tuna mixed with tasty Shrimp or small Anchovies.

Thanks to the extensive feedback we get from our feline focus groups, we’re able to create Physiologically Tuned™ recipes that are as delicious as they are nutritious.

Super-Safe People Food Processing Standards –

BFF is produced in a facility that also produces food for people. The factory operates at international human food processing standards, including that of the super-strict British Retail Consortium (BRC), and the pet food processing must pass BRC scrutiny.

The Ingredients – The main ingredient is a red meat or dark meat from tuna, primarily skipjack or bonito, two smaller and highly sustainable species. The cuts contain lean muscle meat and have a taste and aroma that drives kitties wild! Amongst the various flavors, we include value
added toppers such as boneless skinless chicken breast, duck, lamb, salmon, shrimp and pumpkin.

Wild Caught and Dolphin Safe – And speaking of kitties going wild for BFF, all of the fish used is wild caught, with the exception of tilapia. The catches of fish are also certified to have been safe for dolphins and turtles, as certified by the ships’ captains.

Gravy and Aspic – BFF is available in cans and pouches, and all flavors deliver high moisture. The cans come in both gravy and aspic, and the pouches are all in gravy. The gravy is what you’d expect it to be…simply Cat-tastic for those kitties that love to lick! The aspic is similar to Jello in that it starts off as a powder that is mixed with water, but when cooked, it takes on a gel like substance. It is great for “protecting” the ingredients in that you are able to see and identify the ingredients that we use.

Complete AAFCO Nutrient Profile and Feeding Instructions – BFF Cat Food Recipes are all formulated to meet the nutritional guidelines established by the AAFCO Nutrient Profiles for Adult Maintenance. Remember to feed your friend according to their age, size and activity level, about 1.0 oz for each pound of bodyweight daily, twice a day if fed alone. And every cat should have access to clean, fresh drinking water.